Be attractive. Dress your brand for success.
Second in a series, THE 5 LAWS OF GRAVITY FOR A MORE SUCCESSFUL BRAND. When you’re creating or recreating your website, smart design is more than decoration. Smart design makes even the [...]
2014 Pantone Color of the year: Not-so-Radiant Orchid
Color of the Year for 2014 is Radiant Orchid, specifically Pantone 18-3224 for those of you who love to be exact about such things. And thank god for it as last year’s color was Emerald which was [...]
Color of the year for 2010. Not just for roadside jewelry stands anymore.
Turquoise, specifically Pantone® 15-5519, has been crowned Color of the Year for 2010. If it makes you feel like slipping on your sarong and sipping a Coconut Willie by the pool…well, then you [...]
Prisoners in PinkThe power of color on behavior.
Smart marketers know that color has a strong effect on emotional response. Specific colors have the ability to raise our blood pressure beyond our conscious control, increase our pulse rate, [...]