Be attractive. Dress your brand for success.
Second in a series, THE 5 LAWS OF GRAVITY FOR A MORE SUCCESSFUL BRAND. When you’re creating or recreating your website, smart design is more than decoration. Smart design makes even the [...]
High on Branding. why we’ve got a need for weed
Or cannabis. Or pot or grass or bud or hemp or smoke or…. just plain marijuana. Anything but dope which is what we called it in the 1970s and which still elicits snorts of derision from my [...]
Hoist to the Chief
Gravity Celebrates the Presidents of These United States We love our George Washingtons and Abraham Lincolns as much as the next person. But when it comes to Presidents Day at Gravity, we proudly [...]
2014 Pantone Color of the year: Not-so-Radiant Orchid
Color of the Year for 2014 is Radiant Orchid, specifically Pantone 18-3224 for those of you who love to be exact about such things. And thank god for it as last year’s color was Emerald which was [...]
Gravitrends Report for May 9, 2013
This week we’re starting a fascinating study of trend reporting and trend spotting and just generally talking about trends because well, frankly we’re obsessed with how things and people become [...]
Battle for the Internet: HTML vs. Flash
At Gravity we’re slooooowly starting the process of doing a major update to our own website. We love our current site and we get so many compliments on it that sometimes it’s hard to [...]
Refreshing Gravity
As we face a new quarter and a recovering economy, we at Gravity Design decided it was the opportune time to rebrand. We wanted to reflect our colorful style, bold approach, and modern thinking. [...]
Swag is a Battlefield
A recent Harvard Business Review article by Alexandra Samuel titled “The Science of Swag” started me thinking about promotional items and what our clients should really consider before producing [...]